Recently popular actor Leonardo DiCaprio and Strand Equity Partners invested in the healthy snack company called HIPPEAS. The company makes chickpea puffs in six flavors for consumers.
I’m excited that Strand Equity and Leonardo DiCaprio have joined the family. As this brand continues to grow it is exciting to bring on partners that believe in our vision said Livio Bisterzo, CEO of Green Park Brands.
HIPPEAS is a high growth brand that combines great flavor, nutrition, and a unique flavor profile. For each package sold the company will donate money to Farm Africa a charity that works to end hunger in rural Eastern Africa. The product is sold in over 20,000 stores in the US and UK. Some of the vendor that carry the product are Starbucks, Whole Foods, Safeway, Waitrose and others.
Stand Equity is a leading growth equity fund that invests in new companies with quality products. It specializes in marketing and has many industry relations. Leonardo DiCaprio is an award winning actor, producer and activist.
He founded an organization that supports biodiversity and conservation of natural habitats. This organization is called Leonardo DiCaprio Foundation. He serves on several boards that support animals and maintaining natural resources.
Livio Bisterzo has been an Entrepreneur since his college days. He designed a luxury line of products for men’s grooming with a friend of his in London. The product called Kyoku was targeted for the high end of the market. This line was distributed in 40 countries. It was his first experiences running an international consumer focused business.
Livio Bisterzo had a passion for natural foods so he set up an umbrella company called Green Park Holdings to market natural food brands. After the birth of his 3rd child he decided to start HIPPEAS a brand of natural chick pea snacks. In 2016 the brand was launched in the US and UK.
The biggest challenge Livio Bisterzo faced was to find a manufacturer that could make the chickpeas snack and deliver them in a reliable manner. Livio Bisterzo believes his success is due to solid marketing and research that back the products he makes.
Read more on crunchbase.com.