Monthly Archives: February 2019


Jojo Hedaya is among the youngest entrepreneurs to have lived. At the age of 24 years, he has managed to create a lucrative business for himself. He is credit with the start of Unroll.Me, an app that is currently used globally by millions of people. Unroll.Me was a result of a partnership between him and Josh Rosenwald. The app was featured in the category of top 10 apps by App Store after only two years of its existence. is efficient and easy to use, two qualities that separate it from the rest. It is an app that deals with the organizing of emails in the inbox in a simpler and better way. Jojo Hedaya schooled at a private Jewish school in New York before moving to Israel for college. He went to Brooklyn College where he first met Josh, and a budding friendship was born.

Jojo and Rosenwald noted that a high percentage of emails are usually promotions or other subscriptions which end up burying the fewer essential emails. They sat down and came up with an app that would tackle this issue without destroying or deleting the subscriptions completely. Unroll.Me was thus formed. It not only organizes the inbox but also rolls a user’s favorite subscriptions into one email. The app has proved handy to many people, and its client’s base continues to grow each day. It took Hedaya and Josh to launch the first version of Unroll.Me and despite having a few setbacks it was featured in The Next Web and Life hacker. These gained it more followers. Jojo advises any entrepreneur thinking of starting a business that they should not take too long to launch their products as it is money consuming.


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Hanging with the wife on a Sunday @alizahedaya #wedding #sup #jcrew

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Like any other startups, they faced challenges, but through work hard and determination they were able to overcome the difficulties. Jojo thinks that when looking for what business to venture into, one should find something they love and conduct research before starting. Having the necessary skills is another plus for any company. The entrepreneur should also have the desire to learn and be passionate about his/her work. Jojo is a business guru and is nowhere near stopping.

Who is Jana Messershmidt?

Jana Messershmidt is an engineer and investor, currently working with Lightspeed Venture Partners as an investor at the time of this writing. The ‘ Jana Lightspeed ‘ duo have been making waves in silicone valley. She went to the University of Illinois at Urbana-Champaign -One of the top engineering schools in the country-where she got her bachelor’s degree in Computer Engineering. Although that is not her current field of work she has maintained fairly close by moving to the business side of silicone valley and staying on the front lines of modern technology.

She has worked in various high profile companies like SmartDrive Systems, Netflix as ‘Director of Business Development’ and Twitter as ‘Vice President, Global Business Development and Platform’ where she was in charge of enterprise sales, developer relations, platform marketing and partner engineering. During her time with Twitter her team was responsible for huge deals made with many big companies such as Google, Apple, IBM, Comcast and Salesforce.

She is also a founding partner of the #Angels an investment collective which focuses of getting more women to the cap tables of successful start ups. Mostly made up of women business leaders mainly from twitter. They have taken the initiative to inspire as well as back many different entrepreneurs in her history with Angels. Some of the more successful ones have been Bird, Cameo, Color, EERO, Winnie, Vector and many others.

Jana Lightspeed her way to acknowledgment and articles, such as Business insider’s “The 43 Most Powerful Female Engineers of 2017” in which she was ranked 10th. Her passions for event organizing and conversations on community building have helped include and promote women in shaping the technology industry. Her strides are making waves in the industry as well as in the engineering community by making it more accessible to women entrepreneurs and aspiring engineers.