Fabletics has become a great company, and it has become the company that people are embracing because it offers clothes that are comfortable and very reliable. When people are working out on a regular basis this is exactly what they look for. They want reliability when it comes to the clothing that they acquire.
People do not want to be in a situation where they are buying clothes for the gym that will tear apart after it has been worn a couple of times. As someone that hits the gym and the track to work out on a regular basis she knows how frustrating it can be to not have the type of variety that one looks for with clothing. That is why Kate Hudson makes every attempt to make sure that people have access to these type of garments.
This is what Fabletics is all about.
It is the company that is providing people with a great way to build up their athletic clothing wardrobe. Kate Hudson has done her very best to give some thought to what works out best for consumers that are in search of clothes like this. She has studied what people want, and she has made a note of what people are willing to spend their money on.
She has also factored in how people may sometimes need athletic clothing, but they may not have time to shop for it. That is a part of the VIP membership initiative that Kate Hudson is trying to push. She knows that there are people that are going to need to work out and order clothes regularly but they may forget.
Kate Hudson is definitely trying to help these people by establishing a program where people can create a style profile and get clothes sent to them every month based on the preferences that they have chosen. Amazon has not been doing this. Most athletic clothing companies have not been engaged with customers in this way. That has made it possible for Kate Hudson to come in and carve her own path in the athletic clothing industry. She has become a very dominant player when it comes to athletic clothes, and people are pleased with the amount of variety that has been pushed through the Fabletics brand. It has become one of the companies that has grown as a result of all the variety that is available.