Category Archives: Fashion

Deere Doe, Queen of the Unicorns

Doe Deere started out from humble means…and from very far, far away. Deere is originally from Russia, born and raised. She later relocated to New York City, U.S.A where she attended FIT, majoring in Fashion Design. She spent time in both countries, growing up. She has an amazing story of how she developed from a business minded teenager, to one of the largest makeup moguls that owns a make-up brand that is known around the world. Doe Deere is the creator and owner of the popular indie makeup brand, Lime Crime.

At the start of her branching out into the career world, Deere began her entrepreneurship as a teenager who sold temporary tattoos to her friends and peers in Russia at just 13 years of age. She did what every other retail salesperson would do to meet their quota: make them look cool and necessary, and sell, sell, sell! She later moved to New York City and became a musician.

Doe states that being a musician allowed her to appreciate, and be thankful for, small things. Such as being happy for people showing up to your shows, and for learning how to market herself and handle her own career. Deere met her husband in the band she was a part of in New York City, and later, started creating her own makeup. Deere says that she created her own makeup, about a decade ago, because she yearned for bright colored makeup. Lime Crime is known for being one of the first indie makeup brands to create lipstick in bright colors, such as shades of green, blue, and purple. Deere states that she created the brand during a time when having a natural look was in style, late 2000’s. She wanted something to be a unique as her personality.

She soon realized that other girls were interested in the same style and look that she was interested in. From there, Lime Crime was born. Lime Crime has touted itself as makeup that was “made for unicorns”. Meaning that this line of makeup is for people who live to stand out from the crowd, who are bold, and who beg to differ. Apparently, there are a lot of “unicorns” out there, as the brand has been a success for several years. Lime Crime is well-known within the makeup industry and among many renowned makeup artists.

Deere states that her passion behind Lime Crime comes from the need of the “freedom to be herself.” She understands that women are now, more than ever, on a mission to be different and unique, and be unapologetic about it. She advises other women who are ambitious or want to find their place in the world to “tune in to who they are” and that once that has been accomplished, they will be led to their mission and individual purposes in life. Being that this philosophy is what Doe Deere built her brand upon, it makes Lime Crime all the more respectable and gives potential consumers all the more reason to support this company.

Connect with Doe Deere on LinkedIn.

The Thrill of Discovering New Fashion Like Fabletics and How Kate Hudson Capitalizes on That Thrill

People who take an interest in fashion are often the easiest to amaze. It is like the opening of a new world. Many people look through different stores to find a style that they like. Eventually, they find a store that has their style and with it comes all of the thrills and excitement. This is the very feeling that a lot of people get when they first discover Fabletics. Kate Hudson herself understands the excitement when she finds some items that she is going to enjoy wearing. She wants people to be able to experience that same excitement so she brings them the opportunity.


However, there is often more to the decision to do business with a company than just discovering the products that are offered. For one thing, customers are going to be looking at reviews more often with the internet. Also, with the internet being available with mobile devices, people have more access to the reviews that they need to help them make their decision. Therefore, Kate Hudson and the other team members behind Fabletics make sure that they are offering the best possible experience to go along with the products.


One of the reasons that Fabletics makes sure that they are careful with their customers. They know that people research their favorite companies at least once a month so that they can get updates. When there is a bad review that deals with something that can have an effect on them, then they could back away from the company. For instance, many fast fashion companies have a bad reputation of using cheap labor and harsh conditions to bring forth the trendy products. Many people do not want to be associated with this because this can say a lot about them as a person when they buy certain products.


Kate Hudson is very active in establishing a good image with Fabletics. She uses fashion to bring to attention plenty of other issues that are affecting women. Empowerment is one of the purposes behind Fabletics. Kate Hudson wants women to experience fulfillment and freedom to make their own choices and enjoy the greatest level of health.

The Rapid Growth of an Athletic Clothing Company Call Fabletics

Fabletics has become a great company, and it has become the company that people are embracing because it offers clothes that are comfortable and very reliable. When people are working out on a regular basis this is exactly what they look for. They want reliability when it comes to the clothing that they acquire.


People do not want to be in a situation where they are buying clothes for the gym that will tear apart after it has been worn a couple of times. As someone that hits the gym and the track to work out on a regular basis she knows how frustrating it can be to not have the type of variety that one looks for with clothing. That is why Kate Hudson makes every attempt to make sure that people have access to these type of garments.

This is what Fabletics is all about.


It is the company that is providing people with a great way to build up their athletic clothing wardrobe. Kate Hudson has done her very best to give some thought to what works out best for consumers that are in search of clothes like this. She has studied what people want, and she has made a note of what people are willing to spend their money on.


She has also factored in how people may sometimes need athletic clothing, but they may not have time to shop for it. That is a part of the VIP membership initiative that Kate Hudson is trying to push. She knows that there are people that are going to need to work out and order clothes regularly but they may forget.


Kate Hudson is definitely trying to help these people by establishing a program where people can create a style profile and get clothes sent to them every month based on the preferences that they have chosen. Amazon has not been doing this. Most athletic clothing companies have not been engaged with customers in this way. That has made it possible for Kate Hudson to come in and carve her own path in the athletic clothing industry. She has become a very dominant player when it comes to athletic clothes, and people are pleased with the amount of variety that has been pushed through the Fabletics brand. It has become one of the companies that has grown as a result of all the variety that is available.